The Company

“There has to be a better way,” Larry pondered, as he found himself in need of another car to accommodate his expanding family. The idea of buying from private Sellers or visiting a dealership, however, was incredibly unappealing, causing him to postpone the process for months. The inconvenience, time consumption, and uncertainty were simply unbearable. Now, with his third son on the way, he could no longer postpone the task.
Unfortunately, purchasing a car wasn't as straightforward as buying a television. The lack of reliable information left Larry uncertain whether he was getting a fair deal on his vehicles. The arduous process of haggling only added to the pain. Moreover, there was the daunting task of selling his current car. The mere thought of negotiating a trade-in price, only to drive past the dealership the following week and see it offered for 25% more, was unbearable. Selling it privately would allow him to fetch its true value, but he despised the idea of strangers visiting his home at all hours. Additionally, he simply didn't have the time to handle it all on his own.

That's when Larry had a moment of clarity: there had to be a solution where private Sellers could receive a fair price for their car without the excessive time and inconvenience involved. Simultaneously, Buyers should be able to purchase a vehicle, confident that they're getting a great deal through a transparent process, and walk away feeling satisfied with the overall experience.

Inspired by the idea, Larry brought on board two partners who shared his enthusiasm for resolving this issue: Todd, an expert in operations and auto retail, and Derrick, a finance and customer service expert. As the trio collaborated, the solution began to take shape: Prime Auto Center—a brick-and-mortar consignment service for used vehicles that offers the transparency and cost advantages of a private transaction, combined with the convenience and service benefits typically associated with a dealership.

Finally, there is a better way.